Passion for Cheers
Cheerleading is normally associated with American sport culture but in recent years it has experienced a significant global expansion.
There were almost no women cheerleaders until men went to war in the 40s. In the latter half of the 20th century, it was feminised and sexualised, before evolving into a competitive athletic endeavour of its own as a result of second-wave feminism. It has since been further democratised and radicalised – there are squads of all ages and genders, advocating for all manner of social justice causes.
No longer confined to the sidelines of other players’ games, cheerleaders now take centre stage, competing for medals in routines of two and a half minutes that consist of stunts, jumps, tumbling, dancing and cheering. The latest variation is known as all-star cheer: athletes divorced from any other sport, who cheer for one another and, ultimately, themselves.
Now with potential Olympic recognition, the sport could gain even more popularity worldwide. In 2004, the International Cheer Union (ICU) was recognised as the worldwide governing body for cheerleading. With 119 National Cheer Federations and 10 million athletes worldwide, it shows a global demand and popularity within a formalised, scorable system – all-important criteria for Olympic consideration. The International Olympic Committee recognised cheerleading as a sport in 2021, an important distinction that may one day lead to official Olympic status. The ICU offers training and certification for coaches – of particular importance in places such as Azerbaijan, Ivory Coast and Mongolia, where cheerleading is less common.
In 2023 and 2024 I travelled to Nigeria, Kazakhstan, Viet Nam and Greece to document the skills, ability, sweat and passions of the local teams but also to highlight the special bond within each team - a bond that creates a support network resembling a family.
I’m very interested in how photography can be used as a tool to talk about communities and people; the sport in this case is an excuse for me to talk about how young people are helping each other to grow.
This project intends to challenge the outdated stereotypes associated with cheerleading and show this international pursuit in all its colour and joyfulness.